What Is Direct Mail Copywriting?
A copywriter is a person who uses the words that they write in order to promote a person, business, opinion or an idea. The main reason for copywriting is to get the receiver to react to the information that they have gotten and to possibly purchase or subscribe to the product. Direct mail copywriting is a marketing strategy used by almost all businesses and services in order to get more people to purchase their product. Businesses have to be careful thought when using direct mail copywrtiting because it is this that can make or break their direct mail program. The main three variables of direct mail copywriting are the list, the design, and the timing of the mailings. But the main task is the message that is given to the receiver. It has to be a good enough message to make the receiver feel like they want to get that product or service. When a copywriter is getting ready to write a direct mailing package for either the business they work for or some outside source that hires them for their copywriting service, there is a basic checklist that they should go by in order to make sure their writing is at it's best. Before starting with the direct mail copywriting, the writer should get all of the information they can about the product or service that they will be writing about so that they can put themselves into the consumers shoes and think about what they would like to read in order to get them to buy the product. The writer should collect speeches, articles, and commentaries from the business pertaining to the product. They should try to have an actual conversation with the business in order to get to know exactly what they want from the direct mail copywriting. The writer needs a letter from the business stating what their strategies are to reach the consumer. The writer should get some background information about the business in order to give the writing a personal touch. The writer should also get any previous direct mail copywriting projects that the business has had in the past to se what may have been the cause for its failure or for its success. The writer should get newspaper clippings of the project, fundraiser, or cause that they are writing about if that is the subject matter in order to make the direct mail copywriting project stand out and contain information that is necessary. All; of these steps plus many others, are a way for the writer to create a very informative direct mail copywriting project so that the consumer can make a definite decision of their involvement. |